Public Sector Strategic Communications & Engagement


Event registration URL:

Event date: 17th & 18th March 2021

Event description

Clarity and engagement are key to effective communication, and in an increasingly fragmented media landscape, effective engagement means knowing your audience. But just how do government communicators cut through the noise to deliver timely campaigns and initiatives that are citizen-centric and deliver on strategic objectives? What separates a good campaign from a bad one? And how do you measure success?

The Public Sector Strategic Communications & Engagement conference will unpack these questions and how to deliver results-based communication campaigns that align with policy goals, drive behaviour change and ensure targeted engagement. On 17th & 18th March, we will explore the essential skills and tools fundamental to campaign success and importantly, how to measure and evaluate their effectiveness.

Benefits of attending:

  • Insights from experts & practitioners on using data & behavioural insights to drive change
  • Influence behaviour of targeted audiences with outcomes-based strategies
  • Discover how to use storytelling & narrative to support growth across your social channels
  • Explore the latest developments in measurement & evaluation of communication
  • Learn from seasoned communications experts from the UK, USA, New Zealand & Australia
  • Timely case studies on communication during COVID-19 & the 2019-2020 Summer Bushfires
  • Honest, must-hear stories & lessons on what it takes to advance strategic communications in the public sector

Can't make the full conference? Don't worry, you'll have full access to all sessions both live and on-demand.

Download the full program here

Event discount: Save $100 off current pass prices with discount code CC*GC

For more information about the summit, visit the website or contact customer care on: 
1300 918 334 or This email address is being protected from spambots. You need JavaScript enabled to view it.