Insights Manager - Primary Research - [Archived Advertisement]

Insights Manager - Primary Research

• Be a part of Australia's independent national broadcaster
• Location Negotiable
• Full Time, Permanent Role
• Salary Circa $135K + 15.4% Nominated Super. (Salary Commensurate with experience)

The ABC strives for diversity and inclusion in the workplace, and to promote a culture of opportunity. Through its services the ABC seeks to represent, connect and engage with all of the Australian community. In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

For more information about working at the ABC, please feel free to explore our careers page at https://www.abc.net.au/careers/

About the Role

This is a fantastic role for a leader and experienced market research professional to deliver actional insights that will influence significant change in business decisions relating to content, product, marketing and strategy.

The role will involve but not be limited to:

• Providing business partners with informed, well-articulated and actionable insights and recommendations.
• Managing highly specialised research projects, including briefing, stakeholder engagement, fieldwork, analysis and presentations.
• In collaboration with colleagues, developing, implementing and reviewing prioritisation frameworks across Insights and Analytics to ensure efficient and effective service delivery.
• Providing significant leadership and development opportunities for direct reports, creating shared understanding and purpose and a culture of high performance and continuous improvement.

About You

You are a market research practitioner with significant experience in agency and client organisations, leadership and the development of teams. Additional skills and experience include:

• Sophisticated communication and influencing skills with significant experience consulting and presenting to senior stakeholders.
• Superior quantitative research skills, with proven ability to extract audience insights from multiple datasets, create an insights story and present this to senior stakeholders to drive change.
• Well-honed experience leading a team and fostering professional and personal development.
• Significant experience cultivating change that has a lasting impact.
• Experience in a large complex customer/ audience focussed organisation is desirable.

About ABC Audiences

ABC Audiences is made up of a passionate group of marketing, brand, creative, audience experience, UX and audience insights specialists who have audiences at the heart of all they do. They're responsible for leading the ABC’s brand and audience strategies, acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to audience insights, branding, acquisition and retention strategies, and communication.

For further details on the role and requirements, please refer to the full position description:  50048260 INSIGHTS MANAGER – PRIMARY RESEARCH.pdf

For further information on this position please contact Liz Moore, Head of Audience Data & Insights via Moore.Liz@abc.net.au

We are unable to accept email applications, please ensure that you submit your application via the online portal.

We respectfully request that Recruitment Agencies do not submit applications for this position.

Applications Close: 11:55 pm, Tuesday 28 November 2023