First listed on: 22 May 2024

Audience Research Analyst


About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society. 

At SBS, we embrace difference and we welcome applications from people of all backgrounds including Aboriginal & Torres Strait Islander people. We want your vibrancy, language, culture, experiences and abilities to add that bit of sparkle, light up our screens and further strengthen our teams!

The Department

The Audience Data & Insights Team, forms part of the Corporate Strategy Division. The team is expanding, as we evolve the work we do, paving the way for SBS’s audience-led, data driven transformation, for the benefit of all Australians. A team of passionate and curious researchers, we strive through creating opportunities through insights to tell stories.

The Role

This role is responsible for analysis focused on audiences, delivering a deep understanding of their content, platform and language needs, ultimately supporting SBS as a distinctive network. The role will take a considered approach to the research that is inclusive and representative of diverse communities.

What sets SBS apart is our focus on multicultural Australia – no other broadcaster in Australia serves diverse communities in such breadth and depth like SBS. The passion we have for our audiences means we continue to curious about their needs and behaviours, so that we can continue to serve them relevant content, on the platforms of their choice, in the language of their heart.

Reporting into the Audience Research Lead within the Audience Data & Insights Team, this role would see you doing the following:

  • Analysis and reporting with a strong focus on SBS and Australian multicultural audiences
  • Project management and analysis of ongoing quantitative tracking of SBS Language programs
  • Administration and support with project management of the SBS Exchange, our in-house online community
  • Survey scripting, including management of surveys that require translations to a language other than English
  • Analyse and interpret research from a wide range of sources, with the ability to synthesise into actionable insights
  • Actively contribute to the organisation’s understanding of the changing media landscape, particularly with a multilingual lens, by monitoring industry sources and sharing relevant information with the wider team

About you

  • An analyst curious to understand diverse Australian audiences
  • Strong analytical skills, accuracy with data and attention to detail
  • Ability to produce impactful and actionable insights to key stakeholders, in the form of written reports and presentations
  • Strong organisation and project management skills, that lend to managing complex research projects
  • Be an open-minded team player that is culturally led

Some of the reasons to consider working with us:

  • The people! We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work, you’ll be part of one of the most inclusive companies in Australia!
  • The culture and the engagement of our workforce! SBS is ranked in the top 25% of all media companies for employee engagement
  • We offer a range of benefits; from flexible work arrangements, health checks, salary packaging, an employee assistance program and for our Sydney based employees, free gym membership and parking (subject to availability).
  • We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments!
  • We also love to promote from within! We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

Want to learn more? Then hit apply and take the first step to applying not just for another job but a possible whole new career in a purpose led organisation!

Not quite the right role for you? No problem, how about popping your details into our talent pool? Email us at to let us know what roles would be of interest to you and we will keep you informed of when they arise! (If you no longer want to be listed in our talent pool, then just email to let us know and we will remove your detail).

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

Reasonable adjustments

SBS also recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact and let us know.

Adjustments may include but are not limited to; alternative application methods, interview setup, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more.

SBS acknowledges the Traditional Owners of Country throughout Australia.

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