Senior Digital Marketing Specialist - [Archived Advertisement]

Senior Digital Marketing Specialist

Hearing Australia is Australia’s largest provider of Government funded hearing services with a reputation for excellence in research and client care. Our clients are at the heart of everything we do. With a large national workforce and network of hearing centres, our mission is to provide world leading research and hearing services for the wellbeing of all Australians.

We have an exciting opportunity for a Senior Digital Marketing Specialist to to join our team and drive our marketing efforts to new heights. The ideal candidate will have experience working across a range of digital channels.

You should have paid digital media experience and content or inbound marketing experience with a desire to spend more time taking direct responsibility for digital acquisition.

Key Responsibilities:

• Support the Marketing strategy by managing paid digital marketing investment to ensure it results in the right contribution to new client attraction targets.
• Own and manage the performance and delivery of paid digital ad channels (social, search, video, display, programmatic, etc.) in collaboration with agency partners.
• Deliver effective digital marketing campaigns that increase the brand’s online visibility, provide accessible interaction opportunities, and create conversion opportunities for customers at various stages of their hearing journey.
• Support overall campaign planning and drive day-to-day delivery of campaigns across digital and other media with agencies and internal stakeholders
• Support to ensure that digital content and messaging is on brand, accurately reflecting our value proposition
• Leveraging digital content across key digital marketing channels (e.g. social media, website, SEO)to increase Hearing Australia’s online visibility and reputation.
• Build an understand of consumer drivers and know how to leverage these to improve performance of marketing activity
• Constant performance improvement: analysis results, report, identify key opportunities and deliver on them across targeting, channels and creativeBuild strong and productive relationships with internal and external stakeholders (e.g. agencies)

Knowledge, Skill & Experience:

• Tertiary qualifications in marketing or business
• 3 - 4 years experience in a digital marketing role is ideal but not required
• Highly knowledgeable across digital marketing channels including:
  website, social media, search, video, display, programmatic, etc.
• Solid understanding of the marketing mix and the central role marketing has to play in the wider organisation
• An understanding of SEO and how to use it to drive business results
• Strong project management skills and the ability to be adaptable
• Strong presentation skills
• Prior knowledge/experience in the retail, healthcare or services sector advantageous
• Curious, forward thinking and a self-motivated team player

Hearing Australia offers:

• Flexible work arrangement opportunities to support work, personal and family commitments
• Employee recognition awards program 
• Employee Benefits Program
• Staff discounts for family & friends
• Fitness Passport & Other Wellness Programs
• Half pay sick leave

Let’s create the gold standard of hearing care

We will require the successful candidate to be willing to have a Police Check conducted (we pay), a current driver’s licence and must have rights to work in Australia.

Hearing Australia is an Equal Opportunity Employer and embraced diversity, equity and inclusion. We are passionate about building a diverse and inclusive culture from within.

We encourage Aboriginal and Torres Strait Islander peoples and applicants from different cultures who are bilingual to apply.

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.